Our Story

Qaushey did not start as Qaushey. About 9 years ago, it was a faint idea of what was going to turn into a passion for creativity, love for Indian Handlooms/Handicrafts and the whole wide world to take this idea to. One of the weekends, on a rainy Mumbai afternoon, the topic of how the Indian way of living is the best way to live sustainability started. It led to the food, the Yoga, the Ayurveda and so many more snippets of our culture. Some aspects of our culture are fabrics, colours, patterns we make, handiwork that we do. And there are so many of them that we can go on forever and still not be done with the diversity our crafts brings to the world. The advent of “Handloom” dates back to the Indus Valley civilisation. The art was appreciated in every nook and corner of the world including faraway lands of Romans, Mesopotamians, and Egyptians. 

This is where the inspiration for the idea of Qaushey came into being. Jaspreet decided he would take this to the world one day. Almost always, it takes a lot of courage to step out of your zone of comfort and start building something from scratch. Time went by and the conviction to make Qaushey known to everyone around the world got stronger. Someday in the year 2023, he decided to go all in and make this a reality. There was no eureka moment because he was so convinced that this was the right thing to do for our customers around the globe, artisans in the country and above all for our customers who appreciate the art and the immense value it brings. May 12th, 2024 Qaushey had its genesis. 

Jaspreet Singh comes from a Sales Leadership background having spent the last 17 years in the IT industry running businesses of different sizes and customer segments. 15 of those years were at Dell Technologies in Bangalore and Mumbai. From sales to business development to marketing operations to delivery to customer care, he is the go-to man for everything that is required to run Qaushey. 

Today the way of operating, nitty gritties and a lot more has changed but the core of everything that we do has not. We are here for our customers who would like to explore this world of crafts with us without the pressure of minimum order quantity. We are here for small businesses, hotel chains, AirBnB owners and to some very special and creative people Interior Designers and Architects. 

Jaspreet is very passionate about impeccable customer experience and that's the basic premise of Qaushey coming into being. He takes pride in being a 100% handloom and handcrafted brand. Qaushey speaks from the heart - Our handlooms are pure and true. No blends, no compromises. Every thread tells a story of hand-woven wonders or fabric coloured by hand with the simplicity of wooden blocks.

We believe in Empowering Elegance and sustaining Traditions : At Qaushey, we envision a future where every thread tells a tale of sustainability and timeless craftsmanship. Our commitment is to revive and celebrate the heritage of Indian handlooms, offering an elite collection of sustainable and ethically crafted products for our customers around the world. Join us on this journey of mindful elegance, where tradition meets sustainability.