No one wants to see a pile of waste when going around a beautiful road covered with a canopy of trees. Well, It is almost a sight in many of the mainstream cities in India. A lot of it is to be attributed to abundant options available to drive our choices. Fast fashion is one such major contributor and the magnitude of ecological harm it is bringing to the planet is beyond control at the current velocity it is going. 

We, at Qaushey, are making an honest effort to offer a quiet luxury choice for our customers’ contribution to a cleaner environment. It is a sincere effort to present a thriving future to our kids to enjoy the blessing of natural serenity. Indian handloom provides that obvious choice for some very important reasons. 

1. When compared to synthetic fibers, such as polyester and nylon, natural fibers such as cotton, linen, and hemp, decompose quickly. 

2. Handloom artisans use plant or vegetable based natural colors more than 90% of the time avoiding toxic waste being released into water bodies. 

3. Synthetic fabrics, such as polyester and acrylic, shed microfibers when they are washed, becoming a major source of water pollution. 

4. The production of machine made clothing requires a lot of water. For example, a pair of jeans takes 2,700 gallons of water to be manufactured. And we have just about 3% water on earth as fresh water source.

“Act as if what you’re doing makes a difference. It does”
- William James